Unit Award Scheme

120542 INTRODUCTION TO EVENT PLANNING AND ITS TARGET AUDIENCE (UNIT 1)

In successfully completing this unit, the Learner will have		Evidence needed
demonstrated the ability to
1	share at least three details of a memorable music event they have attended	Summary sheet
2	define what is meant by the term 'target audience' in the context of event planning	Summary sheet
3	explain two reasons why it is important to tailor an event to suit the preferences and interests of the target audience	Summary sheet
shown knowledge of
4	the key components of event planning in the music industry	Summary sheet
5	at least one impact of event planning on the overall audience experience	Summary sheet
6	the process of conducting audience research	Summary sheet
7	the key elements that made a memorable music event successful	Summary sheet
8	why audience research is essential in event planning.	Summary sheet

All outcomes recorded on an AQA Summary Sheet

Approved 1 March 2024Level - Level One